METHODIKUnique
Methodology

The evaluation focuses on the experiences of independent consumers.
Registration phase
Readers' vote
Experts' advice
Award

MITTELPUNKTCustomer in
the Focus

What is really important to customers when they gather information before making a purchase? What guides the customer’s purchase decision? – The experiences of other, independent customers! That’s exactly what we’ve focused on in the Germany’s Favourites.

Registration period
Review of applications by Statista.
Readers' poll
Only the best survive here. Evaluation of the products by more than 200,000 subscribers of Süddeutsche Zeitung Digital.
Expert advice
Final screening with veto right by the Expert Council on the basis of the readers' vote. Selection based on expert criteria.
Award
Announcement of awards and communication via Süddeutsche Zeitung's high-reach channels.
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PHASES The phases
in detail

1 Registration process

All products are checked for completeness by Statista in the first step. All companies and agencies that properly submit a product from at least one of the six categories here on the website are eligible to participate. In addition to product images, we require information about the product and the participating company.

2 Reader voting

After the closing date for entries, all data on the products submitted will be prepared for the readers’ vote. More than 200,000 digital subscribers of the Süddeutsche Zeitung are then called upon to rate these products in a qualified questionnaire according to the criteria of benefit, USP, quality, functionality, design, sustainability, recommendation and purchase intention. The 20% of the worst-rated products are eliminated at this point and no longer have a chance of receiving the seal of qualityt as Germany’s Favourite. In the next step, all other products will be given a final rating by the expert council according to the same criteria.

3 Expert panel

The expert panel evaluates the products using the same criteria as the reader panel. Weighted 50 / 50 in each case. Additionally equipped with a right of veto, it can make quick decisions and remove products from the competition – but not single-handedly award them.

Each expert has years of experience and in-depth knowledge of the respective brands and products. Only with this expertise is it possible to make a valid decision and select the best products for each product category.

Announcement of the favorites

If one or more of your products receive an award, you may immediately use the “Germany’s Favourite” seal and communicate this. Print, TV, online, PoS – you can integrate this seal of quality into all communication measures for 18 month, regardless of the channel. To get you started right away, we will send you the seal in various formats, a press release and a ready-to-use social media kit, we will present all winners with a wide reach on our website as well as in the Süddeutsche Zeitung universe (including 16 million unique users / month on sz.de).

DEDICATED INTERIOR

RELENTLESS PROJECT

CUSTOM MADE

DIE METHODIKImportant
Questions

INTERIOR DESIGN

RELENTLESS PROJECT

CUSTOM MADE

What costs are incurred?

We charge a registration fee for each product. This is 470.00 EUR.  Should one or more products be awarded as Germany’s Favourite, a license fee of 5,750.00 EUR will be charged for each of them.

Who can take part?

All companies, agencies, designers who have a suitable productmay participate in the competition. After checking the submission you will receive a confirmation of your participation.

What do I need to take part?

In addition to the usual data on the company and the product, we require images, the brand logo, the approximate market launch date of the product and a product short and long description. In the online application you will find a corresponding form field for all documents. Optionally, of course, you can also upload additional materials such as data sheets, flyers, etc.

What is the procedure for taking part?

After you have created a personal account and registered a product, we check your registration for completeness and correctness. In the next step, your product is put to the readers’ vote. If it is among the best here, it goes into the final review by the expert council. You will be informed in writing of the results and whether your product has received the award.

How may I use the seal?

We have designed the seal in a short and long version for all communication channels so that you can use it in full for 18 months. In addition to the seal, you will also receive other materials for communication, such as a press release and a social media kit for direct use.

Contact

Do you have any questions about the Deutschland Favorit awards? Then write to us – we’ll get back to you as soon as possible!

PHONE

+49 40 284 841 400

E-MAIL

kontakt@germanys-favourite.com

Contact us

Feel free to contact us with a project proposal, quote or estimation, or simply to say hello. Here’s our contact info.

ADDRESS

34 Churchill Ave, Subiaco WA 6008, Australia

PHONE

+61 1900 654 321
+61 491 570 110

EMAIL

office@addison.com.au
contact@addison.com.au
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    ÜBER UNS

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