METHODIKUnique
Methodology

The evaluation focuses on the experiences of independent consumers.
Registration phase
Consumers' vote
Experts' advice
Award

MITTELPUNKTCustomer in
the Focus

What is really important to customers when they gather information before making a purchase? What guides the customer’s purchase decision? – The experiences of other, independent customers! That’s exactly what we’ve focused on in the Germany’s Favourites.

Registration period
Review of applications by Statista.
Consumers' poll
Only the best survive here. Evaluation of the products by customers an readers of the Süddeutsche Zeitung.
Expert advice
Final screening with veto right by the Expert Council on the basis of the consumers' vote.
Award
Announcement of awards and communication via Süddeutsche Zeitung's high-reach channels, social media as well as here on the website.
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PHASES The phases
in detail

1 Registration process

All products are checked for completeness by Statista in the first step. All companies and agencies that properly submit a product from at least one of the six categories here on the website are eligible to participate. In addition to product images, we require information about the product and the participating company.

2 Consumer voting

After the closing date for entries, all data on the products submitted will be prepared for the consumers’ vote. The readers of the Süddeutsche Zeitung print and digital as well as a customer panel are then called upon to rate these products in a qualified questionnaire according to the criteria of benefit, USP, quality, functionality, design, sustainability, recommendation and purchase intention. The 20% of the worst-rated products are eliminated at this point and no longer have a chance of receiving the seal of qualityt as Germany’s Favourite. In the next step, all other products will be presented to the expert council. 

3 Expert panel

The expert council can veto the results of the consumer survey. In this way, it  it can make quick decisions and remove products from the competition – but not single-handedly award them.

Each expert has years of experience and in-depth knowledge of the respective brands and products. Only with this expertise is it possible to make a valid decision and select the best products for each product category.

Announcement of the favorites

If one or more of your products receive an award, you may immediately use the “Germany’s Favourite” seal and communicate this. Print, TV, online, PoS – you can integrate this seal of quality into all communication, regardless of the channel. To get you started right away, we will send you the seal in various formats and a ready-to-use social media kit, and we will present the winners with a wide reach on our website as well as in the Süddeutsche Zeitung universe (including 16 million unique users / month on sz.de).

Contact

Do you have any questions about the Deutschland Favorit awards? Then contact us!

PHONE

+49 40 284 841 400

E-MAIL

contact@germanys-favourite.com

Contact us

Feel free to contact us with a project proposal, quote or estimation, or simply to say hello. Here’s our contact info.

ADDRESS

34 Churchill Ave, Subiaco WA 6008, Australia

PHONE

+61 1900 654 321
+61 491 570 110

EMAIL

office@addison.com.au
contact@addison.com.au
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LEITFADEN

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ÜBER UNS

Die Initiatoren
Unsere Methodik
Der Expertenrat
Der Mehrwert

Favoriten

Mobilität
Elektronik & Technik
Haus & Garten
Sport & Hobby
Gesundheit & Hygiene
Familie & Kind

ÜBER UNS

Die Initiatoren
Unsere Methodik
Der Expertenrat
Der Mehrwert

FAVORITEN

Mobilität
Elektronik & Technik
Haus & Garten
Sport & Hobby
Gesundheit & Hygiene
Familie & Kind

NEWS & MEDIEN

Presse
Erlebnisse
Auszeichnungen
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