An award that offers many advantages
A „Germany‘s Favourite“ award gives you a clear competitive advantage: because the title conveys the message “Our product enjoys trust” to your (potential) customers. To strengthen this effect, we support you with attention-grabbing measures that put your brand and your products in the spotlight. These range from product presentation online and in social media as well as in the context of higher-level communication in the Süddeutsche Zeitung to the use of the seal of approval.
You benefit in every case! Because regardless of whether your product passes the strict judgement of consumers – you will always receive the results.

Real customer feedback
By registering your product, it will be presented to more than 4,000 consumers in a large online survey and independently evaluated according to various criteria. You will receive a detailed insight report on the results of this product evaluation, including the results of your product category – and thus insightful feedback for your product development.
Statistics Report
Statista offers insights and facts on 170 industries and 150+ countries from 22,500 sources, including high-quality statistics reports. A statistics report contains, editorially compiled, all relevant market figures for a market segment (e.g. consumer electronics, furniture & furnishings, toys & games and many more) – from turnover, sales, employment and supplier figures to price levels, market research results or forecasts for market development in the coming years. Each company that submits a product will receive a statistics report on its market worth €495.00.


Communicate success with the seal of approval
If your product receives an award, you will get the Germany‘s Favourite seal of approval in different versions so that you can communicate your success in all channels. The seal enables you to differentiate yourself from competitors and generates a direct sales advantage – whether at the point of sale, on product packaging, in brochures or online.
Presentation in the online gallery
All award-winning products are permanently presented in the “Favourites” section of the Germany‘s Favourite website. In addition to a detailed description and high-quality images, interested parties will find the result of the product evaluation and a direct link to your product website.


Media reach & visibility
As a company with award-winning products, you benefit from the reach and credibility of the Süddeutsche Zeitung as well as our high-quality media partners. The entire evaluation and award process is accompanied by media, e.g. in the form of evaluation calls and higher-level winner and congratulation ads. In addition, we put selected products in the spotlight on various channels – for even more visibility.
High-quality trophy
You will receive a high-quality Germany‘s Favourite trophy made of acrylic glass to present your award at exhibitions, trade fairs, in shops or your own premises.
