With the initiators SZ Institut and Statista, we combine the reach and expertise from two worlds to create a strong and credible award that provides real orientation in the market.
With a reach of millions in Germany, the Süddeutsche Zeitung enjoys a high reputation as a trustworthy source of information. Its readers appreciate the journalistic quality and editorial independence. For the Deutschland Favorit, the readers of the Süddeutsche Zeitung, among others, are called upon to evaluate the products submitted.
As a partner in the project, the SZ Institut is the think tank within Süddeutscher Verlag, providing an interface to partners in science, business and society. The SZ Institut can contribute the reach of Süddeutsche Zeitung’s channels (for winning ads, ad specials, supplements).
As an expert in evaluating companies, brands and products, Statista brings market research and data analysis expertise to Germany’s Favourite! Statista publishes and markets globally established company and brand top lists with high-profile media partners such as Forbes, the Financial Times or The Times. This is part of statista.com.
The world’s leading data and business intelligence portal from Hamburg with 23 million unique users per month, 2,500,000 registered users and 23,000 corporate customers offers statistics and business-relevant data 1,000 visionaries, experts and doers in the company constantly reinvent Statista and thus continuously successfully develop new products and business models.