With SZ Institut and Statista, we combine the expertise from two worlds to create a strong and credible award that provides real orientation in the market.
With a reach of millions in Germany, the Süddeutsche Zeitung enjoys a high reputation as a trustworthy source of information. Its readers appreciate its journalistic quality and editorial independence.
For the Germany’s Favourite, readers are asked about their preferences by the SZ Institut in cooperation with the market research company Statista, and the favorites are then determined together with a council of experts.
As a partner in the project, the SZ Institute is the think tank within Süddeutscher Verlag that provides an interface to partners in science, business and society. SZ Institut can contribute the reach of Süddeutsche Zeitung’s channels (for winning ads, ad specials, supplements).
As an expert in evaluating companies, brands and products, Statista brings market research and data analysis expertise to Germany’s Favourite! Statista publishes and markets globally established company and brand top lists with high-profile media partners such as Forbes, the Financial Times or The Times. This is part of statista.com.
The world’s leading data and business intelligence portal from Hamburg with 23 million unique users per month, 2,500,000 registered users and 23,000 corporate customers offers statistics and business-relevant data 1,000 visionaries, experts and doers in the company constantly reinvent Statista and thus continuously successfully develop new products and business models.
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